Marcin has worked for over 25 years in the advertising sector and applies his expertise to digital marketing. He deals with strategy consulting, which combines the online domain with marketing and sales. Has implemented many strategy and communication projects in the digital channel for different sectors of the Polish market.
His responsibility in S&M is the digital team charged with web design, web development, social media, FB Ads, Google Ads, and analytics, among others. He has completed numerous training sessions and courses in digital and performance marketing and holds valid Google certificates confirming his competence in Google Ads.
28 years in the marketing sector. Has co-created brand and communication strategies, as well as systems supporting sales and long-term customer relations for many brands from very different sectors, such as Monini, Diamant, Eurocash, Weber Saint-Gobain, Koelner, Develey, Johnnie Walker Black Label, West, BALMA furniture producer, Schulstadt, Lech Pils, Hawle and many others.
Has participated in design projects for brands such as Amica, Novitus, MaxCom, and Farmtrac. Has completed many courses, including Oxford Strategic Innovation Program; IDEO U -Unlocking Creativity, Designing Strategy; Designing Business; Insights for Innovation; and holds the following certificates: IDEO U - Foundations in Design Thinking; Business Innovation Certificate, The Interaction Design Foundation - User Experience; Emotional Design.
Teaches students at Poznan School of Banking.
Jacek Kall has completed nearly 200 research projects, including WBK, Netia, ΕnieΕΌka, Big Star, Fawor, Delecta, Hochland Polska, Rockwool Polska, Winkhaus Polska, Goplana, and Kotlin.
Professor at Poznan School of Banking. Author of many books, including Managing Brand Portfolios, Managing Brands, Creating Strong Brands, Product Strategy, and over 80 articles on promotion, advertising, and brands.