Marcin has worked for over 25 years in the advertising sector and applies his expertise to digital marketing. He deals with strategy consulting, which combines the online domain with marketing and sales. Has implemented many strategy and communication projects in the digital channel for different sectors of the Polish market.
His responsibility in S&M is the digital team charged with web design, web development, social media, FB Ads, Google Ads, and analytics, among others. He has completed numerous training sessions and courses in digital and performance marketing and holds valid Google certificates confirming his competence in Google Ads.
Barbara is a creative mind whose main areas of interest include creating effective content marketing strategies, developing outreach techniques, building engaged communities, and crafting digital PR campaigns that precisely target selected audiences.
She participates in numerous international SEO conferences, has completed the Content Creation for Digital PR training from Brighton SEO, and holds a DMI Pro certificate from the Digital Marketing Institute. Barbara is also the founder and leader of the Polish "SEO for Girls" Facebook community which focuses on educating and mentoring women in the field of SEO.
Justyna is passionate about digital marketing and analytics. She has comprehensive experience in various marketing fields, managing campaigns in advertising systems such as Google Ads, Meta Ads (Facebook, Instagram, Messenger), and TikTok Ads. She's a vital member when it comes to planning brand communication strategies in online channels.
She has worked for Polish and international purchasing groups, implementing communication and sales processes for distributor brands in B2C and B2B channels. She has over 20 years of experience in multi-channel brand communication, overseeing packaging design, and product development in the FMCG industry.
28 years in the marketing sector. Has co-created brand and communication strategies, as well as systems supporting sales and long-term customer relations for many brands from very different sectors, such as Monini, Diamant, Eurocash, Weber Saint-Gobain, Koelner, Develey, Johnnie Walker Black Label, West, BALMA furniture producer, Schulstadt, Lech Pils, Hawle and many others.
Has participated in design projects for brands such as Amica, Novitus, MaxCom, and Farmtrac. Has completed many courses, including Oxford Strategic Innovation Program; IDEO U -Unlocking Creativity, Designing Strategy; Designing Business; Insights for Innovation; and holds the following certificates: IDEO U - Foundations in Design Thinking; Business Innovation Certificate, The Interaction Design Foundation - User Experience; Emotional Design.
Teaches students at Poznan School of Banking.
Jacek Kall has completed nearly 200 research projects, including WBK, Netia, ΕnieΕΌka, Big Star, Fawor, Delecta, Hochland Polska, Rockwool Polska, Winkhaus Polska, Goplana, and Kotlin.
Professor at Poznan School of Banking. Author of many books, including Managing Brand Portfolios, Managing Brands, Creating Strong Brands, Product Strategy, and over 80 articles on promotion, advertising, and brands.